This year I have started a collaboration with my local Arts and Media college. Banbury & Bicester College is part of the Activate Learning group of colleges in Oxfordshire, Berkshire and Surrey.
My brief, to the students, is to create Instagram worthy photos of my products. I have given them access to samples, as well as a link to my brand guidelines. However, I am not looking for replications of my existing photographic style, I want them to express themselves and have fun with a live brief. I have asked them to think about what is important about my products, what makes them stand out and what my brand stands for, then convey their ideas in simple room sets.
I have already received their mood boards, which have been very impressive and I look forward to updating this page and my Instagram feed with their final photos.